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Medical Affairs and Scientific Communications Forum

3 Meetings, 1 Location: Medical Communications, Medical Science Liaisons, Medical Writing


Session 5 Track 1 & 3: What’s Your Favorite Channel? Dialing up Individualized Communication…An Advisory Board with Customers

Session Chair(s)

Christi  Marsh, PharmD

Christi Marsh, PharmD

  • Director, Medical Affairs, Medical Information and Scientific Communication
  • GSK, United States
Sarika  Sood, MD

Sarika Sood, MD

  • Sr. Director Global Medical Information
  • Abbvie, United States
Robin  Winter-Sperry, MD

Robin Winter-Sperry, MD

  • Global Field Medical Lead
  • Ipsen Bioscience, United States
We invite all medical affairs personnel (MSL, Medical Communications, and Contact Centers) to attend our innovative session about dialing up the best communication channels tailored to enhance communication and transference of knowledge. Our session will be an advisory board-style panel. This panel will consist of three key customer types (MD, allied HCP, consumer, etc.) who will provide insights and feedback regarding how medical affairs colleagues in the industry use different channels to present data. This session is intended to be interactive and engage the attendees to innovate based on the advisory panel feedback, adapting medical affairs and scientific communications’ practices, accordingly.
Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss preferred channels and trends for searching for information based on customer type
  • Identify the preferences for receiving information by customer type
  • Assess for focused areas of innovation for medical affairs and scientific communication channels (search and receipt) to help your teams tailor medical communication in a customer-centric manner

Speaker(s)

Evelyn R. Hermes-DeSantis, PharmD

Speaker

Evelyn R. Hermes-DeSantis, PharmD

  • Director, Research and Publications
  • phactMI, United States
Patricia  Pagnotta, MSN

Speaker

Patricia Pagnotta, MSN

  • Nurse Practitioner
  • Neurology Associates, United States
Chris  Maxwell

Speaker

Chris Maxwell

  • Patient Advocate, United States