DIA EUROPE 2019

Market access as a function has been growing in importance over the last decade. This trend is expected to accelerate given the pace of change across all aspects of the healthcare value chain (e.g. informatics, comprehensive diagnostic, new medicine technology, increasing cost pressure, personalisation). In this session we will start with where market access as a function is coming from and where we expect it to be heading and conclude with the new capabilities that would needed to be successful.