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Session 2:Creating Value to Patients and HCP Support: How to Balance Between Providing Product Information, Including on the Field and Face-to-Face Interactions Versus Compliance Challenges
Session Chair(s)
Karen Takeuti, MBA, RN
Medical Communication Lead – Brazil
Bristol Myers Squibb, Brazil
Ana Carolina de Almeida, PhD, MSc
Scientific Manager (MSL)
Roche, Brazil
Barbara Nardi, PharmD
Global Director - Medical Communications
Thermo Fisher Scientific, Brazil
This session will discuss how medical information can bring value to patients and HCP, providing product and disease information in compliance with related regulation.
Learning Objective : At the conclusion of this session, participants should be able to:- Recognize how to stay compliant and provide a better experience for patients and HCP
- Apply copyright rules to the medical affairs role
- Describe best practices for providing product information to customers
- Identify challenges within the medical affairs field role on how to establish a relationship with the HCP taking into account a strongly regulated area
Speaker(s)
Speaker
Ana Carolina de Almeida, PhD, MSc
Roche, Brazil
Scientific Manager (MSL)
Speaker
Fernando Iazzetta
Chiesi Farmaceutica, Brazil
Head of Legal Brazil
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