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Hotel Savoyen Vienna

Nov 14, 2018 9:00 AM - Nov 15, 2018 5:30 PM

Rennweg 16, 1030 Vienna, Austria

12th Annual European Medical Information and Communications Conference and Exhibition

The only European forum dedicated to medical information and communications, organised by medical information and communications professionals.

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Session 1: The Future of Medical Information

Session Chair(s)

Sabine Lischka-Wittmann, DRSC

Sabine Lischka-Wittmann, DRSC

Sr. Director - Medical Information, Europe, Eli Lilly and Company, Germany

In some industries, it seems like the future is always 5 years away (e.g. nuclear fusion, widespread use of self-driving cars). But is the future already here for Medical Information (MI)? Are you already using new channels like Virtual Assistant Chabot’s or live chat, new technologies like Artificial Intelligence/Machine Learning or automated content creation or are you moving away from the traditional MI model of reactive MI provision? Or are these ideas and possibilities unsustainable in our current business or customer environment? In the near past and present the responsibilities of Medical information have been clearly defined: responding to medial inquiries, providing standard and non-standard responses for inquiries, providing medical trainings to the sales force. Do you think you are ready for the (near) future today? This session will explore how companies are evolving and innovating their Medical Information function to better meet customers’ needs and expectations.

Speaker(s)

Isabelle C. Widmer, DrMed

Current and Future Challenges in Medical Information and Medical Affairs

CEO & Consultant, elytra GmbH, Switzerland

Angela Flores, MLIS

Medical Information Roles for the Future

Medical Information Associate Director, Lilly, Germany

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