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Globalizing and Regionalizing Medical Information Contact Centers
Session Chair(s)
Christopher J Keenan
Head, Worldwide Medical Customer Engagement , Bristol-Myers Squibb, United States
This sessions will discuss how globalization of medical contact centers continues to be a focus and a critical investment across the industry. Medical information professionals working with emerging markets have a challenging task of providing consistent scientific information and quality of service to all regions. However, globalization of any service cannot be successful without a well-organized strategic plan and understanding of potential risks.
Learning Objective : Describe structural approach that differentiates global and local contact centers; Identify the expertise required for a compliant medical information management system; Discuss the methodology to take into account the variance in linguistic and operational coverage.
Speaker(s)
Christopher J Keenan
Head, Worldwide Medical Customer Engagement , Bristol-Myers Squibb, United States
Philippe Sorel Takam, PHARMD, PHD, MSC, RPH
Senior Global Medical Info Lead, Ipsen, United Kingdom
Sabine Lischka-Wittmann, DRSC
Sr. Director - Medical Information, Europe, Eli Lilly and Company, Germany
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