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Omni Rancho Las Palmas Resort & Spa

Mar 19, 2018 1:00 PM - Mar 21, 2018 4:00 PM

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

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Session 8 Track 1: Gold! Gold! Gold from Medical Information!

Session Chair(s)

Ivy Chang, PharmD

Ivy Chang, PharmD

Principal Therapeutic Area Lead, Medical Information

Genentech, A Member of the Roche Group, United States

Medical information/communications (MI) departments within the pharmaceutical and biotech industry have existed for decades. These departments have also been documenting unsolicited drug information requests in electronic databases and utilizing the metrics to enhance data capture, business processes and workflows. While these efforts have served to improve the operations of the MI department, ongoing challenges in demonstrating the value and impact of the MI function remain. The database documenting the MI requests is a gold mine with untapped potential. Sharing the metrics is easy, but what do the metrics mean without context? What are some key performance indicators that can showcase the value of MI? What are insights, how are these identified, and who should be the audience of these? During this session the faculty will share their views and experiences on demonstrating the value of medical information.

Learning Objective : At the conclusion of this session, participants should be able to:

Define insights and key performance indicators (KPIs)
Identify insights from medical information request metrics and customer feedback
Identify key internal stakeholders with whom to share various metrics, insights, and KPI
Integrate value of Medical Information through customer insights and KPIs

Speaker(s)

Speaker

Representative Invited

Vertex Pharmaceuticals, United States

Joyce P. Fairclough, PharmD

Speaker

Joyce P. Fairclough, PharmD

Sanofi, United States

Senior Manager, Medical Information Services

Kim Lee, PharmD

Speaker

Kim Lee, PharmD

Celgene, United States

Director, Multiple Myeloma Team Lead, Global Medical Information

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