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Novotel Barcelona City

Nov 15, 2017 9:00 AM - Nov 16, 2017 5:00 PM

Avenida Diagonal 201 (Entrada por Ciutat de Granada), 08018 Barcelona, Spain

11th Annual European Medical Information and Communications Conference and Exhibition

The only European forum dedicated to medical information and communications, organised by medical information and communications professionals.

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Session 7: Putting Theory Into Practice – Patient Centricity, Customer Feedback, Data Sharing and Data Analytics

Session Chair(s)

Isabelle C. Widmer, DrMed

Isabelle C. Widmer, DrMed

CEO & Consultant, elytra GmbH, Switzerland

Directive 2001/83/EC Article 98 1 states “The marketing authorization holder shall establish, within his undertaking, a scientific service in charge of information about the medicinal products which he places on the market”. While setting up a service seems straightforward, defining the ideal format, content length, channel etc. for communicating Medical Product Information isn’t. Of course, there isn’t a single ideal format. Factors including customer type, local regulations, cultural norms, market maturity and communication preference all influence the choice of Medical Information approach. In order to meet customers’ Medical Information needs and to provide the right, fitting, information to the right customer on time we need to understand expectations. Ideally by listening to our customers. In this session we will discuss how analyzing customer feedback can benefit Medical Information Provision and help us improve in other areas. We will see one company’s interpretation of patient-centric Medical Information provision. We’ll hear how pharmacists value industry-provided Medical Information and discuss collaboration across market-facing functions and learn why one speaker considers that data sharing between Medical Information and Medical Science Liaison functions is critical to deliver holistic insights for the business.

Speaker(s)

Novella Calcinaghi, PhD

Novella Calcinaghi, PhD

Global Medical Information Leader, F. Hoffmann-La Roche Ltd, Switzerland

Miriam Fenelon, PhD

What on earth should we do with all this customer feedback?

Miriam Fenelon, PhD

Medical Information Operations Lead , Europe + Canada, Pfizer Ltd, United Kingdom

Vinod Koshy, MPharm, RPh

Pharmacists’ Perception on the Usefulness of Medical Information Services Provided by Pharmaceutical Companies: Survey Result

Vinod Koshy, MPharm, RPh

Head of Medical Information and Promotional Compliance, Aspen Pharmacare, Ireland

Thorsten Rothweiler

Breaking the silos. Data sharing between MI and MSL functions

Thorsten Rothweiler

Head of Professional Services, Explicatos, Germany

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