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Novotel Barcelona City

Nov 15, 2017 9:00 AM - Nov 16, 2017 5:00 PM

Avenida Diagonal 201 (Entrada por Ciutat de Granada), 08018 Barcelona, Spain

11th Annual European Medical Information and Communications Conference and Exhibition

The only European forum dedicated to medical information and communications, organised by medical information and communications professionals.

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Session 6: Technology - Current Innovations in MI

Session Chair(s)

Angela Flores, MLIS

Angela Flores, MLIS

Medical Information Associate Director, Lilly, Germany

With the penetration of the use of the web to nearly all the population of Europe, we all appreciate the amazing comfort and possibilities of internet. But it has lead to a dramatic shift in our behaviors and preferred ways of communication. How we get in touch with companies, how we use data and search for information continues to evolve and our expectations escalate. Even though it is hard to predict the future, we need to set out for new initiatives and strategies to find, engage and stay engaged with our customers. Consumer trends show increased self-services, requiring new ways of e-channels and new technologies.

Speaker(s)

David Bowers, PHARMD

David Bowers, PHARMD

Senior Director, Operations, PPD, United States

How Medical Information Teams provide support for Medical Disease State Apps

Damien Forrester

Damien Forrester

Medical Information Frontline Lead, Europe, Pfizer Ltd, United Kingdom

The Benefits of an integrated quality monitoring and performance management portal for Frontline & Secondline operations

Marie-Luise Helmich, PHD

Marie-Luise Helmich, PHD

Head of Global Medical Information Key Markets - Global Medical Information, Sanofi, Germany

MI-ND Medical Information-News Delivery: Providing Customers with Medical Information proactively by using WhatsBroadcast

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