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Novotel Barcelona City

Nov 15, 2017 9:00 AM - Nov 16, 2017 5:00 PM

Avenida Diagonal 201 (Entrada por Ciutat de Granada), 08018 Barcelona, Spain

11th Annual European Medical Information and Communications Conference and Exhibition

The only European forum dedicated to medical information and communications, organised by medical information and communications professionals.

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Session 2: Innovating Outbound Communication

Session Chair(s)

Sarah Dunnett

Sarah Dunnett

Medical Operations Partner, Sarah Dunnett Consulting Ltd, United Kingdom

Medical Information functions have a wealth of knowledge to share with both customers and internal stakeholders. However, to optimise it’s impact and quality, it is critical that we seek and embrace feedback, develop new processes and apply emerging technology. In this session, we will hear three very different practical approaches which are helping to innovate our outbound communication.

Speaker(s)

Angela Flores, MLIS

Angela Flores, MLIS

Medical Information Associate Director, Lilly, Germany

Operational efficiency - repurposing global resources for local

Evelyn Hermes-DeSantis

Evelyn Hermes-DeSantis

Director, Research and Publications, phactMI, United States

External customers - comparing standard response letter styles and customer feedback to identify best practise

Celia Wilson, MS

Celia Wilson, MS

Global Medical Information Specialist, Excelya, France

Internal stakeholders - developing and using infographics to raise engagement

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