DIA 2017 Annual Meeting

Patients are the most valuable sources of information when seeking to learn about people’s experiences living with a specific condition, and which medical approaches have or have not worked. Online communities are a direct access point to an immense amount of valuable data that can be gathered quickly and inexpensively by posing questions to the communities, fielding online surveys, or applying social listening techniques to organic conversations. This session will engage the audience in a lively discussion focusing on new ideas for gathering information from online communities as ways to advance health research, particularly clinical trials, product development and acceptance testing.