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How Do We Retain Patients in Studies? Using the Patients’ Words to Explore Treatment Acceptance and Patient Engagement
Session Chair(s)
Benoit Arnould, PhD, MSc
Senior Director, Global, Patient-Centered Outcomes, Patient Centered Sciences
Mapi, France
Over the years, it is harder to provide sites and patients with items to help retain their interest in a long-term or even short-term clinical trial. Now that the landscape has changed, how can sponsors create a solid retention strategy? Loyalty is an important, multifaceted driver of retention. We will discuss how asking the right question at the right time in the right way and in the right context is essential to establishing a strong relationship between the patient and the research team.
Learning Objective : Discuss the holistic view in the patient retention space; Describe a multi-strategy approach to encourage long-term retention.
Speaker(s)
Did You Get Why Patients Accept (or Not) Their Long-Term Treatment? Results from an EU Study Via Carenity Social Platform.
Benoit Arnould, PhD, MSc
Mapi, France
Senior Director, Global, Patient-Centered Outcomes, Patient Centered Sciences
Online Platform Perspective
Brian Burns, MA
PatientsLikeMe, United States
Director, Member Communications
Patient Perspective
James A. Seaton
Seaton Associates, LLC, United States
Executive Consultant
Panelist
Helen Kitchen, MSc
DRG Abacus, United Kingdom
Senior Consultant
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