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Keys to Effective Product Launch Preparation
Session Chair(s)
Stephanie F. Brown, MA
Senior Director, Medical Affairs Launch Readiness
Eli Lilly and Company, United States
Given the small number of products that often make it successfully through development, not many people have the chance to launch a product. This session will describe a framework for effective launch preparation and how different functions should begin preparing and planning for a successful launch.
Learning Objective : Describe a launch development model; Discuss examples of global launch successes and failures.
Speaker(s)
Preparation and Partnership: The ‘Secret Sauce’ in Launch Readiness
Stephanie F. Brown, MA
Eli Lilly and Company, United States
Senior Director, Medical Affairs Launch Readiness
Everything You Wanted to Know About Launching a Drug but Were Afraid to Ask!
Matthew S Curin, PharmD
Galderma, United States
Nemolizumab Project Management Lead
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