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Medical Information and the Patient: Effective Communication and Handling of Requests
Session Chair(s)
Sara Doshi, PHARMD
Senior Director, Decentralized Clinical Trials, Eli Lilly and Company, United States
This session will share ideas for how to better engage patients who contact us for medical information, including information that is outside the product label. We will explore the rules and regulations surrounding the provision of “consistent-with” label information to consumers and review the global patient demand for medical information and novel approaches or new methods for engaging patients. The session will feature how one company has been engaging patients in Latin America via phone, email, and various apps as well as another company's experience with creating and fulfilling patient questions with standard documents that were developed specifically for them – the information used, the approval process, and the feedback that has been provided regarding such documents.
Learning Objective : Discuss ways to better meet patient medical information needs; Define off label; Recognize gaps in using the product label to determine appropriateness of content to be disseminated; Identify methods to bridge the gaps to optimize the customer experience; List some key considerations around providing written medical information responses to patients and caregivers.
Speaker(s)
Engaging Patients
Pharmacist, XX, United States
Driving New Experiences Forward: Implementing Consumer Response Documents
HCP Associate, UCBCares, UCB, Inc. , United States
Tailoring Medical Information to Patients: Answering Questions Effectively and Efficiently
Senior Director, Global Customer Engagement , Bristol Myers Squibb, United States
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