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Leveraging Big Data/ Real-World Data in Enabling Efficient and Data-Driven Clinical Research From Sponsor, Vendor and National Health System Perspective: Case Studies
Session Chair(s)
Crystal Ancona, MS
Operational Data Analyst
AbbVie, Inc., United States
In this session, you will hear case studies in leveraging big data/real-world data in clinical development. The case studies include an industry perspective on how one biopharmaceutical company generated significant incremental value out of the data investments the company has already made in other areas, with appropriate data governance, a leading vendor’s perspective on an end-to-end value proposition of using real world data from clinical strategy to product launch, and best practices, challenges, and opportunities of leveraging claims and EHR data from the perspective of a non-profit organization affiliated with a national health ministry.
Learning Objective : Describe the full potential of existing datasets within the organization with appropriate data governance; Discuss opportunities and challenges with leveraging big data/ real world data for clinical trial design, optimizing planning and recruitment, mitigating against avoidable delays and costs, and segmenting for market launches.
Speaker(s)
Big Data: Unleashing the Full Potential of Big Data to Make the Buzzword Tangible
Crystal Ancona, MS
AbbVie, Inc., United States
Operational Data Analyst
From Trial to Launch: Closing the Innovation Loop and Designing Smarter Trials with Real World Evidence
Andrew Cassel
Medidata Solutions, United States
Managing Director, Analytics
Big Data Utilization Experience in Clinical Trial Feasibility
Kelly Han
Korea National Enterprise for Clinical Trials, Korea, Republic of
Senior Team Leader
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