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Session 9A1: To Tweet or Not to Tweet and Other Channels of Engagement
Session Chair(s)
Holli Simmons-Little, MS
Director, The Lilly Answers Center, Lilly USA, LLC, United States
Come participate in a session where customer engagement experts will provide insight on the current use of channels beyond the telephone; Twitter, text, chat, IVR features, social media, and Google. See how one company is using Twitter to respond to customers! Learn how a variety of channels are being used and explored in the medical communications community, and how teams are engaging the business through customer insights and listening.
Learning Objective : At the conclusion of this session, participants should be able to:- Explain how channels beyond the telephone are being used based on industry benchmarking
- Recognize how HCPs and patients are searching for information in the Twitter space
- Explain how Twitter can be used to interact with customers
- Describe the business impact of listening to customers through a Customer Experience Day
Speaker(s)
Katherine Thomas
Associate Director, Project Leadership, Clinical Operations, IQVIA, Inc., United States
Channel Surfing
Dale Cooke, JD, MA
President, FDA Ad Law, United States
Socializing Med Info
Andrea Marie Tenbarge, PHARMD
Consultant, Medical Digital Strategy and Capabilities, Eli Lilly and Company, United States
Responding to Unsolicited Requests (RUR) on Twitter
Panel Discussion
, All Session Speakers, United States
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