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Session 4: How Patient Socialisation Affects Clinical Trials
Session Chair(s)
Estrella Garcia, PhD
Head of Global Clinical Operations
Almirall S.A., Spain
The eAge is affecting our daily lives, jobs and socialization. Indeed is also affecting how patients are being involved in Clinical Trials. Patient are indeed fully connected to internet. Before visiting they doctor, they normally search bout the illness and the treatment they may receive. In addition the transparency on clinical trials is giving them the possibility to find out about new treatments, event site location where the studies are being conducted. They even public some facts in the social media networking that for sure, come positive and negative feelings, that could affect clinical trial participation in either positive or negative way, or even altering study results in a blinded manner. How is the Pharma Industry, and the Medical Community preparing the Digitalization of patients participating in clinical trials? The new place in the Clinical Trial arena of the Community Manager in Clinical Trials.
Speaker(s)
Patient Engagement: Collaboration, Innovation and new ways to Achieve Success
Christine Phillips
INC Research, United Kingdom
Senior Director, Patient Engagement, Site and Patient Access
Doris Schmitt
Executive Team EUPATI Germany, Germany
Doctor-Patient-Communication
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