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Session 6 Track C: Value of the Medical Science Liaison Role (MSL) Across the Product Life Cycle - From Early Trial Execution to Patent Expiry
Session Chair(s)
Jim Wilkinson, PhD
Vice President, Global Medical Affairs
Amgen (former), United States
The value proposition of a function to the organization must be clear, aligned, and consistently communicated to both internal and external stakeholders. In this session, we will discuss the different roles and value the MSL can bring along the product life cycle. Specific examples will be provided of best practices when working with programs pre-approval, around the peri-launch timeframe, and those mature products approaching patent expiry. We will discuss effectively working with study operations and clinical development, CROs, early development, OL engagement, disease state education, ISS/ISTs, product launches, HEOR for mature products, and metrics across the life cycle.
Learning Objective : - Describe the value of field-based medical teams, in the context of different stages of product development, to benefit the whole organizationM/LI>
- Identify best practices in a highly-regulated environment and how to flex activities based upon the phase of the supported product or program
- Evaluate specific examples of functional value implemented in the field that support internal, as well as, external customers
Speaker(s)
MSL Roles in Clinical Research, Working With Study Operations, and Early OL Identification/Profiling, etc.
Richard Swank, PhD
Scientific Engagement LLC, United States
Founder
MSL Roles in Preparing for Product Launch: Disease State Education, OL Engagement, and Launch Measurements of Success
Valerie Ann Stafford-Fox, MBA, MSN, RN
Genentech, A Member of the Roche Group, United States
Associate Director, BioOncology Women's Health Medical Science Liaison Team
Mature Product Support, Life Cycle Management, OL Engagement With Limited New Data, HEOR, and “Right-Sizing” a Team When Approaching for Patent Expiry
Ralph Rewers, PharmD
Abbvie, United States
US Medical Science Liaison, Head
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