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Global Events

Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

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Session 6 Track A/B: Tools and Applications for Data Analytics and Insights in Medical Information

Session Chair(s)

Poonam Bordoloi, PHARMD

Executive Director, Head of Global Medical Affairs Capabilities, Organon & Co., United States

Pete Guillot, MBA

CEO and Founder, Centerfirst, United States

Innovative new data analytic tools are being used across all industries to make better use of “big data” by bringing insights and ideas to decision makers. Medical affairs and medical communications organizations create a tremendous amount of valuable data through discussion with health care professionals and other customers. This session will explore the newest tools used across industries to analyze and report on data insights as well as provide real-life applications of how these tools are being used and implemented in the medical information organization and call center. This session will conclude with a panel discussion of best practices.

Learning Objective : At the conclusion of this session, participants should be able to:
Assess which data analytics and reporting tools are the best fit for achieving the objectives of your medical communications organization
Apply the steps presented in the examples to lead a program for deploying data analytics tools
Discuss how to improve the quality of the information delivered to your internal and external medical communications customers

Speaker(s)

Deniz Namarasli, MD

Senior Global Medical Information Leader , F. Hoffman-La Roche, Switzerland

Zachary Furqueron, MBA

Director/Team Leader, Analytics and Reporting Group, External Medical Comm, Pfizer Inc, United States

Paul Grant

Director Communications, My Health Record, Australian Digital Health Agency, Australia

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