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Session 5 Track A: Evolution of Standard Response Documents and Other Communications
Session Chair(s)
Juhi Jaisinghani, PHARMD
Medical Information Therapeutic Manager, Novo Nordisk Inc., United States
The content of standard response documents (SRD) and the channel by which health care professionals (HCPs) prefer to receive this information is rapidly evolving with the changing payer landscape and improvements in technology. This session will explore how organizations are implementing changes to SRD content, and enhancing delivery of medical information to HCPs. Topics will include information on incorporation of outcomes research data into SRDs, and development of novel communication formats and channels such as infographics, visuals, podcasts and online chats.
Learning Objective : At the conclusion of this session, participants should be able to:
- Identify strategies to incorporate outcomes research into standard response documents
- Describe new formats and channels to communicate medical information to health care professionals
- Review learnings and recognize how to apply the findings to your organization
Speaker(s)
Joyce P. Fairclough, PHARMD
Senior Manager, Medical Information Services, Sanofi, United States
Justine T Alderfer, PHARMD
Director, Organized Customer Support Medical Information, Pfizer Inc., United States
Michael Boudreau
Consultant - Business Integrator, Eli Lilly and Company, United States
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