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Session 3 Track C: Integrated Health Systems and the Evolution of the ML Role
Session Chair(s)
Rebecca Vermeulen, RPH
Vice President, Global Patient Networks | PD Medical Affairs, Genentech, A Member of the Roche Group, United States
This session will focus on the evolution of health systems and the integration of networks that provide care for patients. Presentations will review market dynamics and consolidation of systems that are impacting the role of the medical liaison and the interface they have with a broadening group of key stakeholders. Particular topics include the changing customer landscape, defining value to meet customer needs, and engagement models that are necessary for the industry to serve as a trusted resource for customers.
Learning Objective : At the conclusion of this session, participants should be able to:
- Describe changes in the health care landscape including consolidation of health systems
- Explore implications for engaging key stakeholders involved in the care of patients
- Develop solutions for engaging field based medical teams within the industry
Speaker(s)
Randy Miller, PHARMD, RPH
Director, Field Based Medicine (MSL) Operations, Boehringer Ingelheim Corporation, United States
Robert Albarano
Managing Director, Campbell Alliance, United States
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