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Global Events

Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

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Session 3 Track A/B: Innovating in Medical Communications – Moving From Ideas Into Real Experiences

Session Chair(s)

Michelle Clausen, PHARMD, RPH

Senior Director, Chief Medical Office- Strategy & Innovation Team, Pfizer, Inc., United States

Juan C. Nadal, MD

Vice President Medical Communications, Medical Affairs, Bayer HealthCare Pharmaceuticals, United States

How does innovation occur in and outside of pharmaceuticals? Learn broadly how to encourage innovation and examples of how one company is creating environments for colleagues to focus on innovation. Examples will also be shared for a company’s medical information group’s innovations in medical communications with leveraging social media and digital resources.

Learning Objective : At the conclusion of this session, participants should be able to:
Discuss innovation concepts and innovation in other industries
Relay examples of how to encourage innovation in the workplace
Describe examples of innovations in medical communications – from idea to execution

Speaker(s)

Jamie Showrank

Global IT Innovation Manager, Bayer Business Services, GmbH, Germany

Gregory Cohen

Associate Director, Global Strategic Marketing - Multichannel Engagement Lead, UCB, Inc., United States

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