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Global Events

Bethesda North Marriott Hotel and Conference Center

Mar 03, 2016 7:30 AM - Mar 04, 2016 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Marketing Pharmaceuticals 2016

Discuss the complexity of marketing and how to promote pharmaceuticals, biologics, and medical devices in an effective yet compliant manner in an evolving environment.

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Session 7A: Scientific Exchange and the Responsible Sharing of Truthful and Non Misleading Information About Medicines with HCPs

Session Chair(s)

Glenn N. Byrd, MBA

President, GByrd Ad-Promo Solutions, LLC, United States

Scientific exchange is a broadly defined concept that continues to be hotly debated and widely interpreted within the pharmaceutical industry and in the courts. In recent years, activity in this area has intensified with important court decisions and increased pressure on the FDA to clarify its position on the scope of activities and communications that fall within the scope of scientific exchange. This panel will examine and lead an interactive audience discussion on potential guiding principles on this topic.

Speaker(s)

Andrew Scott Moren, PHARMD

Director, Medical Alignment, AstraZeneca, United States

Panelists

Denise Williams, MD

Hematologist/Oncologist, Independent Consultant, Oncology Medical Affairs and Clinical Development, United States

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