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Global Events

Bethesda North Marriott Hotel and Conference Center

Mar 03, 2016 7:30 AM - Mar 04, 2016 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Marketing Pharmaceuticals 2016

Discuss the complexity of marketing and how to promote pharmaceuticals, biologics, and medical devices in an effective yet compliant manner in an evolving environment.

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Session 6: Using New and Emerging Technologies Compliantly

Session Chair(s)

Dale Cooke, JD, MA

President, FDA Ad Law, United States

Consumer and health care professionals are adopting new technology platforms, especially mobile and social, as their preferred means of accessing information, yet pharmaceutical manufacturers have found it difficult to ensure their messaging meets FDA regulations in these platforms. This session explores the experience of some of the industry's leading companies in overcoming these challenges while ensuring compliance with FDA regulatory requirements.

Speaker(s)

Matthew Boyd, MBA

Vice President Head of Regulatory North America, Sobi Inc., United States

Panelists

Laura Kolodjeski

Director, Digital Strategy & Operations, Sanofi, United States

Brook Yohannes, PHARMD

Manager, Promotional Regulatory Affairs , Shire, United States

Yemisi Oluwatosin, PHD

Director, Regulatory Affairs Promotional Review , Astrazeneca Pharmaceuticals, United States

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