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Amba Hotel Marble Arch

Nov 10, 2015 9:00 AM - Nov 11, 2015 5:00 PM

Bryanston Street , London, W1H 7EH, United Kingdom

Medical Information and Communications Conference

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Session 8 Putting Theory into Practice

Session Chair(s)

Michelle Bridenbaker, BSN, MS

Michelle Bridenbaker, BSN, MS

Vice-President at MILE, Head of Global Medical Information,

Recordati Rare Diseases, Switzerland

This year’s session of “Putting Theory into Practice” will include a variety of presentations that will look at the challenges we face in Medical Information and Communications and bring them together with innovative solutions for both the internal business and external customers. Various issues will be covered from communicating information to customers (including patients, healthcare professionals and the wider pharmaceutical community), to the legal responsibilities we have in Medical Communications for the provision of “state of the art” prescribing information and in addition, raising the awareness of Medical Information/Communications both internally and externally. The presenters will highlight their experiences within diverse pharmaceutical companies and bring to light important solutions and communication strategies for external audiences and will demonstrate the value Medical Information and Communications provides within pharmaceutical companies.

Speaker(s)

Klara Dalmay, JD, MSc

Introduction to state of the art product liability for Medical Communications

Klara Dalmay, JD, MSc

PTC Therapeutics Switzerland GmbH, Switzerland

Director Regulatory Affairs EMEA

Roopa Menon

Smart-labels - Technology solutions for patient care

Roopa Menon

Pfizer Ltd, India

Medical Information Specialist

Ruud Nieuwendaal, MSc

Global MI PR and Awareness Campaign - Innovative Interaction between Pharma and Global Health Care Community

Ruud Nieuwendaal, MSc

Celgene, Netherlands

Medical Information Manager

Holly Louise Withers

"We are Medical" campaign

Holly Louise Withers

Reckitt Benckiser, United Kingdom

Medical Information Scientist

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