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Amba Hotel Marble Arch

Nov 10, 2015 9:00 AM - Nov 11, 2015 5:00 PM

Bryanston Street , London, W1H 7EH, United Kingdom

Medical Information and Communications Conference

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Session 3 Innovating Medical Information Provision: Customer-Centric Medical Information Delivery

Session Chair(s)

Isabelle C. Widmer, DrMed

Isabelle C. Widmer, DrMed

CEO elytra GmbH, Consultant

elytra GmbH, Switzerland

Our customer’s expectations are constantly evolving as new technological and business innovations become available. In the days before automated phone systems, the phone was considered an effective communication tool. Today, however, many customers, impatient with labyrinthine menu options, and used to the immediate gratification of the Internet, prefer to use email, chat options or video-calls to access information. Beyond customer preference new communication channels such as video-calls enable MI departments to share data in real-time and thus communicate more effectively with customers. In this interactive session we will explore factors that influence the choice of medical information delivery channel in different markets, including cultural, geographic and financial aspects. We will address some key success factors to consider when globally implementing a novel digital approach to MI provision, such as change management, and we'll share examples of effective visualization of Medical Information content.

Speaker(s)

Medical information delivery formats: Visualization of clinical data, multimedia delivery and other innovations

Gudrun Hubinger, PhD

Pfizer LTD, United Arab Emirates

AfME/China Cluster MI Lead

Jill Voss, MSc

Business Integration of Real-time Medical & Sharing MI through Digital Channels

Jill Voss, MSc

Novartis Pharma AG, Switzerland

Head of Scientific Communications and Medical Information

Beatrice Omisakin, MPharm

Business Integration of Real-time Medical & Sharing MI through Digital Channels

Beatrice Omisakin, MPharm

Takeda, Switzerland

Head Medical Information, Region EMEA

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