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Amba Hotel Marble Arch

Nov 10, 2015 9:00 AM - Nov 11, 2015 5:00 PM

Bryanston Street , London, W1H 7EH, United Kingdom

Medical Information and Communications Conference

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Session 2 Shaping Medical Information Efficiencies

Session Chair(s)

Sarah Dunnett

Sarah Dunnett

Medical Operations Partner

Sarah Dunnett Consulting Ltd, United Kingdom

During this session, delegates will learn how two large Pharma organisations have focused on customer requirements to shape their Medical Information services, prioritizing and refining their approaches to optimize the return on investment. How should, and could, the relative scale and scope of our business and the perspectives of our customers define our working practices?

Speaker(s)

Ros O'Callaghan, MPharm

Can we Differentiate a Global MI Service by Market Size?

Ros O'Callaghan, MPharm

Previously: Bristol-Myers Squibb Pharmaceuticals, United Kingdom

Previously: Head of Medical Capabilities EMAC (European Markets, Australia/NZ an

Markus Hasenfratz, DrSc, MSc

Optimising Written Response Documents – Applying Customer Survey Lessons to Guide our Service

Markus Hasenfratz, DrSc, MSc

Pfizer, Switzerland

MI Operational Effectiveness Lead

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