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Session 1 The Customer Journey
Session Chair(s)
Sharon Leighton, PhD
Medical Information Consultant
Sharon Leighton Consultancy Ltd, United Kingdom
The Customer Journey
Speaker(s)
Sharon Leighton, PhD
Sharon Leighton Consultancy Ltd, United Kingdom
Medical Information Consultant
Thinking ahead about Customer Needs
Peter Brodbin
Pfizer Limited, United Kingdom
Director of Medical Information Effectiveness
What do our Customers Expect from Medical Information?
Evelyn R. Hermes-DeSantis, PharmD
phactMI, United States
Director, Research and Publications
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