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[V1-S6] Patient-Focused Medical Affairs Roles and Activities - Beyond the Pill with Patient Support Programs
Session Chair(s)
Kihito Takahashi
Head of R&D/Medical Affairs Hub Japan, Swedish Orphan Biovitrium (SOBI) Japan, Japan
Medical affairs organizations within the pharmaceutical industry are emerging to play a more important role in partnering with physicians to provide value in patient-centered health care. The purpose of this session is to provide a basic understanding of the roles and activities of Medical Affairs from a patient-focused perspective. In this session, we will also discuss the challenges and opportunities of Patient Support Programs (PSP) as part of the patient-focused medical affairs activities.
Speaker(s)
Hiroshi Tamada, MD, PhD, MBA
Senior Executive Officer, Head of Japan Medical & Development, Bristol-Myers Squibb K.K., Japan
Medical Affairs 2015 and Beyond
Rick Tsai, DMD, MD
Head of Medical Affairs, Exective Officer, MSD K.K., Japan
Patient-Focused Medical Affairs Roles and Activities - Beyond The Pill with Patient Support Programs
Kayo Waki, MD, PhD, MPH
Project Associate Prof, Dept of Ubiquitous Health Informatics,School of Medicine, Graduate School of Medicine, The University of Tokyo, Japan
DialBetics: A Novel Smartphone-based Self-management Support System for Type 2 Diabetes Patients
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