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What Contract Research Organizations Value in a Partner: Results of a Perception Survey
Session Chair(s)
Lea Studer
Senior Vice President of Marketing Communications, SCORR Marketing, United States
A 2014 contract research organization (CRO) perception survey rated sponsors on a number of key criteria. Based on these survey results and overall satisfaction levels, we will examine the key criteria, what is valued in a partnership from a CRO perspective, as well as insights on how CRO-sponsor relationships can be improved.
Learning Objective : Identify impediments to more successful relationships between a contract research organization (CRO) and a sponsor; Discuss what CROs value in a partner as well as what might be done to help grow these relationships.
Speaker(s)
Panelist
Joan Chambers
Independent Senior Consultant, Tufts Center for the Study of Drug Development, United States
Panelist
Lea Studer
Senior Vice President of Marketing Communications, SCORR Marketing, United States
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