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Teuteberg Innovation Theater: Expanding Patient Recruitment Globally With Social Media
Session Chair(s)
Splash Clinical, LLC
, United States
Social media and online marketing is one of the least utilized, yet most cost effective ways to recruit patients for clinical trials. Online marketing a great tool in the US, but it can be very beneficial globally as well. In Europe, 70% of people are active Internet users, which presents a huge opportunity for recruiting worldwide. Digital media’s unique targeting can recruit up to 50% more study referrals at a more cost effective rate than traditional media.
Attend this presentation to learn how to utilize digital marketing to boost recruitment, while reviewing a case study.
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