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How Pharmaceutical Companies Can Engage Responsibly with Patients Online
Session Chair(s)
Steven Immergut, MPH
Vice President and Head of Communications, Bayer HealthCare Pharmaceuticals, United States
Pharmaceutical companies can no longer afford to ignore online patient opinion leaders (POLs). Case studies will demonstrate how companies can successfully engage online with patients.
Learning Objective : Describe how patients want health care companies to engage with them online; Discuss best practices for how companies can responsibly interact online with patients; Explain a case study that illustrates how online detractors can be addressed.
Speaker(s)
Panelist
Dana Lewis
Founder, #DIYPS & #OpenAPS, OpenAPS, United States
Panelist
Bob Pearson
President, W2O Group, United States
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