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How Collective Insights of Medical Affairs Customer-Facing Teams Work to Inform Strategy
Session Chair(s)
Stacey Fung, PharmD
Head, Global Medical Information
Gilead Sciences, United States
This session will discuss available internal customer insights collected by medical affairs (MA) groups (medical communication, medical science liaison, publications, etc) and how best to review this information. Discussions will include ways to identify and analyze insights to shape tactical plans.
Learning Objective : Identify available internal customer insights across medical affairs teams regarding educational/ informational needs of customers; Describe strategies to collectively review and analyze educational/informational needs of health care teams; Discuss potential strategies to assist medical affairs team to integrate collective customer insights to meet educational and information needs of health care providers.
Speaker(s)
Advancing Text Analytics from a Local to a Global Capability
Margaret J. Carrico, MS
Eli Lilly and Company, United States
Advisor, Global Medical Customer Analytics and Insights
Applying Analytics to Insights: Turning Data into Actions
David Meluso, PMP
Bristol-Myers Squibb Company, United States
Director, Worldwide Reporting & Insights Lead
Customer Insights as Influencers of Business Strategy: The Role of Field-Based Medical
Joseph Gasperino, PharmD, MBA
Pfizer Inc, United States
Field Medical Director, Pain, North America Medical Affairs
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