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Session 5 Track A-B: Driving Value of Medical Information through Actionable Customer Insights and Exceptional Services
Session Chair(s)
Leena Jindia, PharmD, MS
Senior Director, Medical Information
Johnson & Johnson, United States
Medical Information (MI) departments are implementing innovative strategies to demonstrate value-added services to internal and external customers. This interactive session will provide an overview of how MI can measure and communicate the value of MI department. The session will describe new value opportunities built upon technical and leadership competencies and share examples of such projects. In addition, through Voice of Customer (VoC) analysis, MI departments have tremendous opportunity to drive value by uncovering customer insights (data gaps, potential future product development areas, and unmet customer needs). This session will cover the importance and process for VoC analysis.
Learning Objective : • Discuss how Medical Information can demonstrate its value for external and internal customers
• Identify the process Medical Information can take to innovate its role and identify new value opportunities.
• Describe the importance/rationale for conducting Voice of Customer analyses on the medical information request database to identify customer insights
• Explain how a VoC analysis and generation of actionable customer insights help drive the value of Medical Information
Speaker(s)
Faculty
Poonam Bordoloi, PharmD
Organon & Co., United States
Executive Director, Head of Global Medical Affairs Capabilities
Faculty
Chandni Patel, PharmD
Novo Nordisk, United States
Director, Medical Information
Faculty
Jennifer Sliwa, PharmD, RPh
Janssen Scientific Affairs, LLC, United States
Director, Medical Information
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