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Renaissance Glendale Hotel and Spa

Mar 16, 2015 1:00 PM - Mar 18, 2015 4:30 PM

9495 W. Coyotes Boulevard, Glendale, AZ 85305

Medical & Scientific Communications 2015 Annual Forum

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Session 10 Track A: Globalization: Medical Information Perspectives from Around the World

Session Chair(s)

David Bowers, PharmD

David Bowers, PharmD

Senior Director, Operations

PPD, United States

This will be a truly global session with expert speakers from Europe, Latin America, the US and Asia. Participants in this session will hear benchmarking data from large global companies about where these companies are in their globalization process. Speakers will present their region’s perspective and challenges in delivering medical information. For example, regional differences in staffing, compliance requirements, languages, and cultures will be discussed. The format will include presentations, panel discussion, and audience participation.

Learning Objective : At the conclusion of this session, participants should be able to:
• Describe the standards for globalization that are being adopted within medical information contact centers
• Discuss specific challenges for medical information regions around the world
• Recognize strategies used by other pharmaceutical companies to successfully globalize processes and resources

Speaker(s)

Viviane Arid De Lima, PharmD, MBA

Faculty

Viviane Arid De Lima, PharmD, MBA

Pfizer Inc, Brazil

Medical Information Regional Lead, Latam; Global Lead, Patient Engagement

Faculty

Shin Keol Kim

Lilly Korea Ltd., Korea, Republic of

GMI Tech Lead, Medical Information Strategy & Operations, GMI

Faculty

Lillian Auberson, PhD

Argenx Switzerland SA, Switzerland

DIrector Medical Information EMEA

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