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Bethesda North Marriott Hotel and Conference Center

Mar 18, 2014 8:30 AM - Mar 20, 2014 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Beginning with the End in Mind – Study Endpoints: Targeting Patient-Centered Outcomes

What Does Differentiation Mean to You and How You Select Endpoints?

Session Chair(s)

William  Jacobson, PhD, MSc

William Jacobson, PhD, MSc

, Tekada, United States

Topics presented in this session include:
- All Stakeholders want differentiation – are we talking about the same thing?
- What is(are) the priority(ies)? How are these determined/traded off? Are there specific scenarios that influence this e.g. first in class, best in class, second generation of same mechanism of action (i.e. potential generic competition), etc.?
- Speaker representatives of the Stakeholder functions to participate
- The regulatory tight rope

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