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Bethesda North Marriott Hotel and Conference Center

Mar 18, 2014 8:30 AM - Mar 20, 2014 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Beginning with the End in Mind – Study Endpoints: Targeting Patient-Centered Outcomes

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Tools to Help Gain Alignment in the Project Team

Session Chair(s)

Charles T Gombar, PhD

Charles Gombar Consulting, United States

There is more than one way to develop most new drugs. A key challenge in pharmaceutical R&D is establishing and maintaining alignment on the development strategy and plan in the project team. This talk will highlight some tools that can be used to ensure that a development plan is aligned with the value proposition for the new product.

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