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Bethesda North Marriott Hotel and Conference Center

Mar 18, 2014 8:30 AM - Mar 20, 2014 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Beginning with the End in Mind – Study Endpoints: Targeting Patient-Centered Outcomes

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Study Endpoints: A Market Access Perspective

Session Chair(s)

Mohan V Bala, PhD

Head Oncology Value & Access

Sanofi, United States

Topics presented in this session include:
- Overview of Market Access process and evolving concept of Value
- Relevance of study endpoints for Market Access
- Payer perspective on endpoints from key countries: A few illustrative examples
- Study endpoints and Market Access: what does the future hold?

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