Managing Your Corporate Reputation
Overview
This event is a complementary pre-event promotional webinar associated with the Advertising and Promotion Regulatory Affairs Conferenceand open to the public.
Company’s reputation is the perception of internal and external stakeholders of the company’s brand. It is an intangible asset that is often neglected yet it’s one of the most important determinants of why consumers and business engage with the company. This promo webinar will discuss strategies to manage corporate persona and reputation. It will discuss the corporate culture, ethical advertising, and company’s response to change. It will also discuss training strategies for managers and c-suite executives.
Please also check out DIA’s Advertising and Promotion Regulatory Affairs Conference taking place February 23-24 in Arlington, VA!
Meeting Designed For
- Regulatory Affairs
- Marketing
- Communications
- Compliance
- Medical Information
- Medical Affairs
- Legal
- Media Training
- Speaker Training
- Executive Training
Learning objectives
- Recognize the importance of corporate reputation
- Discuss effective strategies in managing corporate reputation
- Define training strategies for managers and c-suite executives
