Already a DIA Member? Sign in. Not a member? Join.

Sign in

Forgot User ID? or Forgot Password?

Not a Member?

Create Account and Join

Menu Back to Poster-Presentations-Details

T-20: Assessment of Patient Perceptions Towards Direct-to-Consumer Advertising

Poster Presenter

      Tina Chhabra

      • Post-PharmD Regulatory Affairs Fellow
      • Biogen; MCPHS University
        United States


The objective of this study was to gather information regarding patient experiences and interactions with direct-to-consumer advertising and how it influences their healthcare decisions.


A survey was prepared to gather data about patients’ exposure and attitudes towards direct-to-consumer advertising. Patients chosen were admitted to a telemetry unit at a community hospital. Patients were solicited to complete the surveys by pharmacy personnel between November 2016 and March 2017.


Research in progress


Research in progress Authors: Kathy Lu Tina Chhabra

Be informed and stay engaged.

Don't miss an opportunity - join our mailing list to stay up to date on DIA insights and events.