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Panel Discussion: Discover Why GSK’s Medical Information Team Decided On AI!

No matter how great your vision, it's your people who will make it a reality. Alphanumeric helps pharmaceutical companies remove the friction from HCP, consumer, and employee experience. Our specialties are digital transformation, pharmacovigilance, compliant writing, service desk, drug and vertical-specific training, global operations, automation, employee productivity, and social media integration. Whether you're focused on clinical trials, acquisition, or adherence, we can help.

Presenters

Juan C. Nadal, MD

Juan C. Nadal, MD

Vice President Medical Communications, Medical Affairs, Bayer HealthCare Pharmaceuticals, United States

Dr. Nadal has over 30 years of experience in the Pharmaceutical Industry and has held positions of increasing responsibilities in Allergy and Pulmonary Clinical Research at Boehringer Ingelheim and Astra USA Pharmaceuticals. Dr. Nadal joined Bayer Healthcare Pharmaceuticals 20 years ago where he has led the Medical Information and Communications group. In his role he manages the Bayer Medical Information and Communications groups, the Medical Affairs Governance and Innovation groups, as well as the Bayer / Rutgers Medical Affairs PharmD and MD Fellowship program. Dr. Nadal is an active member of the Drug Information Association and was one recipients of the 2016 PhRMA “We Work For Health Champions”.

Vincent  Atalese, RPh

Vincent Atalese, RPh

Operations Manager, GlaxoSmithKline, United States

Parag  Birla

Parag Birla

Senior Director, Strategy & Operations, North America Medical Affairs, ViiV Healthcare, United States

Parag leads the Strategy and Operations function for North America Medical Affairs at ViiV HC. He has over 15 years of experience in the Pharmaceutical Industry primarily in Medical Affairs. Parag has worked in Global and Local roles covering Field-facing and in-house functions. One of his current responsibilities is to leverage digital channels for external engagement. The objective is to exponentially increase digital interactions by delivering engaging content via frequently used platforms. Some of the accomplishments include creation of a Medical website with video and infographic content, use of AI-powered chatbots and search engine optimization. These efforts have led to multi-fold increase in digital Medical interactions.

Charlie  Guerini

Charlie Guerini

Sr. Director Global Operations & Head of Innovation, Alphanumeric, United States

Charlie Guerini is passionate about both his love of countries and cultures across the globe and his dedication to innovation—namely artificial intelligence. It is no wonder why Alphanumeric selected Charlie to drive global intelligent automation strategy. Charlie’s track record includes multi-national operations strategy and execution, service desk operations, and site management for the likes of .idea, CIBC, and Citi. Charlie studied international business at Champlain Regional College in Quebec. He believes the key to success is trusting and learning from your employees, because they will take care of your customers. Outside of work, Charlie loves to explore nature and run along the Portugal coast line.

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