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SINDUSFARMA

2026年11月12日 (木) 午前 8:00 - 2026年11月13日 (金) 午前 11:45

Rua Alvorada, 1280 - Vila Olimpia, Sao Paulo - SP, 04550-044, Brazil

DIA/Sindusfarma LATAM Medical Affairs Workshop

Discover how Medical Affairs professionals across LATAM are shaping health communication and patient care. Join the conversation today!

Session 2: The Patient Journey in Latin America: Where Are We Missing the Patient Voice?

Session Chair(s)

Viviane Minhoto Arid De Lima, PharmD, MBA

Viviane Minhoto Arid De Lima, PharmD, MBA

CX and Medical Information Leader, Independant Consultant, Brazil

Session 2: The Patient Journey in Latin America: Where Are We Missing the Patient Voice?

Learning Objective : 1- identify patient-physician perception gaps across the lupus journey using paired real-world evidence; 2- translate integrated patient and physician insights into actionable Medical Affairs strategies; 3- apply a scalable listening framework to support patient-centered decision-making across healthcare systems.

Speaker(s)

Representative Invited

From Patient and Physician Voices to Actionable Medical Affairs: A Real-World Lupus Insight Framework

Representative Invited

Medical Information Manager, Pfizer, Brazil

Kelly  Rodrigues

From Patient and Physician Voices to Actionable Medical Affairs: A Real-World Lupus Insight Framework

Kelly Rodrigues

Executive Director, Patient Centricity Consulting, Brazil

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