戻る Agenda
Session 6: Medical Affairs in the Era of Artificial Intelligence: Redefining Innovation and Challenging the Status Quo
Session Chair(s)
Lara Lopes Facó, DVM, PHD, MSC
Medical Information Coordinator
Libbs Farmacêutica, Brazil
This session will explore how AI-driven tools are being deployed across the Medical Affairs framework—from Medical Information and content generation to evidence management, insights generation, and field engagement. Speakers will discuss practical use cases that demonstrate how automation and advanced analytics can reduce inefficiencies, accelerate response times, and improve the quality and personalization of information delivered to healthcare professionals and patients.
Learning Objective : - By the end of the session, participants will be able to identify key areas of Medical Affairs where AI can streamline workflows
- Evaluate how AI-driven Medical Information tools can unintentionally introduce bias and propose strategies to minimize it
- Assess the role of human oversight in maintaining accountability for AI-driven decisions in different scenarios within Medical Affairs
Speaker(s)
Tim Mikhelashvili, PHARMD
Amedea Pharma, Inc., United States
CEO & Co-Founder
Speaker
Gustavo Monnerat, PHD, MBA
The Lancet, Brazil
Deputy Editor