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Session 4: Plenary Session: Reimagining the World of Medical Writing, MedCom, and Field Medical: AI/GenAI as the Game Changers
Session Chair(s)
Nimita Limaye, PHD
Research VP, Life Sciences R&D Strategy and Technology, at IDC, IDC, United States
Sarah Jarvis, MBA
Global Medical & Evidence Lead, ZS Associates, United States
This session will discuss how technology players, CROs, and life sciences companies are leveraging AI/GenAI to transform Medical Writing, MedCom, and Field Medical operations. It will dig into some of the implementation challenges, the AI identity threat, change management, key strategies for driving success, and the outcomes achieved.
Learning Objective : - Identify ways to address challenges in trying to embed AI/GenAI in Medical Writing, MedCom, and Field Medical operations
- Recognize the AI identity threat and how to address the threat
- Identify key strategies for driving success and outcomes achieved
Speaker(s)
Sidd Bhattacharya, MBA
Partner, Generative AI Leader, Pharma and Life-Sciences, PwC, United States
Speaker
Donna A. Holder, PHARMD
Principal, HDMA Advisory, United States
Speaker
Woo Song
CEO, Xogene, United States
Speaker
Jennifer Ghith, MBA, MS
Senior Director, Channel Integration and Innovation Lead, Global Scientific Comm, GlaxoSmithKline, United States
Speaker