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Session 4: Plenary Session: Reimagining the World of Medical Writing, MedCom, and Field Medical: AI/GenAI as the Game Changers
Session Chair(s)
Nimita Limaye, PhD
Research VP, Life Sciences R&D Strategy and Technology, at IDC
IDC, United States
Sarah Jarvis, MBA
Global Medical & Evidence Lead
ZS Associates, United States
This session will discuss how technology players, CROs, and life sciences companies are leveraging AI/GenAI to transform Medical Writing, MedCom, and Field Medical operations. It will dig into some of the implementation challenges, the AI identity threat, change management, key strategies for driving success, and the outcomes achieved.
Learning Objective : - Identify ways to address challenges in trying to embed AI/GenAI in Medical Writing, MedCom, and Field Medical operations
- Recognize the AI identity threat and how to address the threat
- Identify key strategies for driving success and outcomes achieved
Speaker(s)
Speaker
Sidd Bhattacharya, MBA
PwC, United States
Partner, Generative AI Leader, Pharma and Life-Sciences
Speaker
Donna A. Holder, PharmD
Daiichi Sankyo, Inc., United States
Executive Director, Head of Digital Strategy and Innovation
Speaker
Woo Song
Xogene, United States
CEO
Speaker
Jennifer Ghith, MBA, MS
GlaxoSmithKline, United States
Senior Director, Channel Integration and Innovation Lead, Global Scientific Comm