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Session 3: Evolution of DTC Promotion
Session Chair(s)
Anthony Genovese, PHARMD
Group Leader, Regulatory Advertising and Promotion, Johnson & Johnson, United States
Lynn Bowen, PHD
Vice President, Regulatory Affairs Advertising Promotion & Labeling, Alkermes, United States
This engaging session will explore the dynamic landscape of direct-to-consumer (DTC) promotion, highlighting current trends and future implications. Industry experts will provide insights into the evolving DTC strategies, particularly in response to regulatory changes and technological advances.
Learning Objective : - Examine the digital transformation in DTC strategies, including social media advertising
- Evaluate the complexities in assessment of CFL claims for consumer audiences
- Apply best practices related to broadcast ads and identify broadcast-like technologies where similar principles may apply
Speaker(s)
Shruti Gadhia, PHARMD
Senior Director, Head of Regulatory Affairs Advertising and Promotion Compliance, Kyowa Kirin, United States
Evolution of DTC Strategies: Rise of Social Media
Torrey Cope, JD
Partner, Sidley Austin LLP, United States
CFL for Consumers
Timothy Candy, PHARMD, MS
RA Consultant, Opus Regulatory Inc, United States
Best Practices for Broadcast Ads in the CCN Era