Advertising and Promotion Regulatory Affairs Conference

In this session, we will better understand the potential of utilizing AI in the various parts of the promotional review process. The session will include non-promotional case studies to understand existing applications and showcase current AI tools, their applications, industry interests, necessary capabilities, and ideal states for value.

Key topics covered will include best practices for seamlessly integrating new Cplatforms into advertising, addressing internal guidance, consistency, above-brand/BU governance, and SOPs for the exploration of new technology. The session will delve into the effective use of AI as a compliance tool, particularly for tracking changes in digital platforms. Moreover, participants will engage in discussions around creating internal AI tools for promotional review, criteria used, and essential considerations for a wishlist. The session will conclude by assessing the efficiencies and existing applications of AI tools, with a special focus on the potential utilization of ChatGPT by reviewers.