Medical Affairs and Scientific Communications Forum

Medical engagement through omnichannel refers to an approach that seamlessly integrates cohesive scientific messaging, visuals, and content across different devices, systems/tools, and initiatives all centered around our key customers. Those approach centers around focusing on delivering cohesive, personalized experiences, which allows the customers to find the information they require, ensuring the content is within a suitable format according to their preferences and needs. The omnichannel approach will allow key functions within Medical Affairs, such as Medical Communications and Information, and field medical teams, to create and roll-out a more convenient, self-serviced experience to facilitate a meaningful medical education and scientific exchange, ensuring the content customers require is available and accommodating to their time and needs.

In this panel session, we will discuss the importance of omnichannel use for medical and scientific communication and engagement in Medical Affairs, as well as the roll-out of tactical execution in creating content for omnichannel use, the challenges, and considerations of customer’s needs for this type of approach to be successfully implemented across the organization. We will also discuss the importance of integrating technologies into the daily lives of medical science liaisons (MSLs) and will focus on the use of omnichannel in scientific exchange, education, and its perception as a friend or foe.