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Session 7: Leveraging Social Media and Understanding Interactions with Influencers in Product Promotion
Session Chair(s)
Micheline Awad, MBA
Sr. Director, Regulatory Advertising, Promotion, and Labeling
Day One Biopharmaceuticals, United States
Dale Cooke, JD, MA
President
Phillycooke Consulting, United States
Social media is constantly evolving and adapting their platforms to meet the needs of the pharmaceutical industry. In this session, we will discuss the limitations and challenges around using various social media platforms, strategic and tactical considerations when engaging with influencers, and provide insights and guardrails on ways to manage employee social media policies.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss the risks and limitations of various social media platforms
- Recognize the impact influencers have on product promotion
- Apply employee social media policies
Speaker(s)
Speaker
Gillian Marum Russell, JD
King & Spalding, United States
Counsel, FDA and Life Sciences
Speaker
Mark Bard, MBA, MHA
Digital Health Coalition, United States
Founder
Speaker
Michael Leis
Eversana Intouch, United States
Managing Director, SVP, Strategic Planning