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Session 7: The Future of Marketing: Key Trends You Need to Understand in 2021 (and beyond)
Session Chair(s)
Dale Cooke, JD, MA
President
Phillycooke Consulting, United States
Mark Bard, MBA, MHA
Founder
Digital Health Coalition, United States
Marketing and customer engagement strategies experienced a major disruption in 2020. Brands and organizations were forced to launch, replace, or quickly evolve their strategies over the past year to keep pace with the combination of technology, market, and economic forces in play. What’s ahead for health and pharma marketing? What marketing trends matter? Which trends are hype? What emerging trends will change marketing the most in five years?
Learning Objective : At the conclusion of this session, participants should be able to:
- Explain the key market trends impacting health and pharma marketing over the next five years
- Evaluate and prioritize the practical next steps their brand (organization) can take to move forward
- Identify how successful teams inject innovation into their marketing strategy for continuous improvement
Speaker(s)
Speaker
R.J. Lewis, MBA
eHealthcare Solutions, United States
Founder, President, & CEO
Speaker
David Bernstein
Everyday Health Group Consumer, United States
Chief Revenue Officer
Panelist
Melinda Decker, MBA, MS
Mymee, United States
Chief Commercial Officer