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Session 3: Search Engine Marketing and Optimization: Keywords, Metadata, and Beyond
Session Chair(s)
Dale Cooke, JD, MA
President
Phillycooke Consulting, United States
Online marketing is essential for pharmaceutical brands, and search engines are the key to online success. With ongoing FDA enforcement on search engine marketing, companies need to use the tools to reach online audiences compliantly. This session will give attendees the knowledge they need to review online materials with confidence.
Learning Objective : At the conclusion of this session, participants should be able to:
- Identify the difference between SEM & SEO
- Discuss search engine campaigns
- Evaluate compliance of online promotional activity
Speaker(s)
Speaker
Dale Cooke, JD, MA
Phillycooke Consulting, United States
President