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ON DEMAND - The DEEP Model: Long-Term Commitment to Partnering With Patients
Session Chair(s)
Charline Coquerel
Director, Global Patient Relations
Novo Nordisk A/S, Denmark
The DEEP Model ensures embedded, systematic, accountable and dynamic patient engagement: by encouraging co-creation, it aims to integrate patients´ insights across all key areas of the product development value chain within the organization, with a measurable impact on products and services.
Learning Objective : Discuss the DEEP Co-Create Methodology, which highlights the value of partnering with patients and the important role that patients can take in the pharmaceutical research process; Identify our metrics and engagement framework, to demonstrate impact and value of our patient engagement activities.
Speaker(s)
Facilitator
Sherina Kuruvilla
Novo Nordisk A/S, Denmark
Associate Director, Global Patient Relations
Facilitator
Lukas Eichmann, MSC
Novo Nordisk, Denmark
Patient Partnership Manager